After a seventeen-week loss, two rainbow pregnancies, low milk supply, and undiagnosed postpartum depression, Chelle saw how often women were left to piece together the products, information, and support they needed during their most vulnerable seasons. So she created The Waite.

Since then, The Waite has grown into a shop, a library, and a podcast for women TTC, pregnancy, loss, postpartum, and breastfeeding. We prioritize brands founded by women, and nothing makes it here unless it meets our standards.

As we grow, the goal stays the same: to be the place women come for products that actually help, resources that tell the truth, and a village that shows up.