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For everything womanhood makes you wait for.

The postpartum edit

Our most-loved birth & postpartum essentials.

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Trying to conceive

Waiting for day 14

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Pregnancy

Waiting to tell everyone

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YOU UP?

The 3AM texts we keep sending.

Wondering if anyone else has asked that? You're not alone.

Trying to conceive · 3:02 AM

how early can i actually test??

Chelle

Start with these. And try to limit water for 2 hours before you test.

Breastfeeding · 3:27 AM

do i have to wipe nipple cream off before every feed??

Chelle

Nope. You don’t have to wipe this one off before nursing. One less thing.

Postpartum · 3:05 AM

is it weird that i don’t even want to look at my c-section scar?

Chelle

Not weird at all. When you’re ready, try this. A little every night.

Every brand considered. Every product chosen with intention.

Our Standards

In their own words.

Some glowwwwing reviews lately.

“You need these! Truly a game changer in terms of comfort, leak protection”
Alexandra A.Breastfeeding
Organic Merino Nursing Pads PURCHASED PRODUCT Organic Merino Nursing Pads SHOP NOW
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You need these! Truly a game changer in terms of comfort, leak protection, and the best part-- I haven't had to apply nipple cream-- I was shocked. For my first two I thought cold therapy would help with soreness and intense oversupply- but with these I found they really help with soothing in between feeding. I bought a second pair because I always have a pair on (I'm 9weeks PP).
“Absolutely loved this so much postpartum and wouldn't have known about it if it wasn't for this site.”
Danielle Z.Postpartum
Sitz Bath Spray PURCHASED PRODUCT Sitz Bath Spray SHOP NOW
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Absolutely loved this so much postpartum and wouldn't have known about it if it wasn't for this site. There are so many products it was extremely overwhelming and I loved having it in one spot!
“They’re easy to use, easy to read, and gave me confidence in tracking my cycle!”
Stephanie W.Trying
Ovulation Test PURCHASED PRODUCT Ovulation Test SHOP NOW
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I’ve been TTC and have tried several ovulation tests, these are my favorite by far. They’re easy to use, easy to read, and gave me confidence in tracking my cycle! I really appreciated how simple and supportive they felt during an already emotional process. Highly recommend!

Consider it collected

Familiar favorites, together.

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Beyond the shopping list

A little more support.

Explore conversations and resources for the questions that come with each new stage.